All Insights / Ayush S. Jadhav

Ayush S. Jadhav

Founder & Managing Director

IIT Madras Alumnus · Ex Forward-deployed AI engineer (FDE) · Serial entrepreneur

Ayush is an IIT Madras graduate and serial entrepreneur who has worked across pharmaceuticals and manufacturing. He builds AI for the costs no one can see.

Arthexa article cover titled ‘The Cost Behind Every Decision: Why Costing Exists and Why It Matters,’ with white and blue text on a dark navy background and blue financial graphics including a dashboard, charts, rupee symbol, and calculator.

ARTICLE · 01

Why Cost? An Introduction to Costing, and Why Arthexa Focuses on It

Cost is spread across every activity, so it is the hardest number to see. Here is why costing exists, and why Arthexa is built around it.

Ayush S. Jadhav · 4 October 2026 · 13 min read